Search Engine Optimization



SEO stands for “search engine optimization,” which is the process of ensuring that your website can be found by people looking for your type of product or service on search engines.

People unconsciously trust search engine results.SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for, and when it can do that, both parties are happy. A happy visitor will become a returning visitor.

  • SEO is Good for Business Visibility and Branding
  • Search is where your customers are.
  • SEO brings you super-targeted traffic.
  • SEO is your sales “diamond in the ruff”
  • SEO’ing your online assets is never too costly.
  • SEO helps you compete with big budget competitors.

The trick for small businesses is figuring out what you can accomplish given your limited resources. Also, remember that there may be ways that being small actually helps you! For example, small business are often more agile, and more willing to experiment. So stick with it, cover your basics first, make sure your managers know SEO is important, and investigate new opportunities as you can find the time.

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.

Search Engine Optimization, or SEO as it’s more commonly known, is one of the most misunderstood and misinterpreted terms in the world of marketing. While SEO has been painted as some sort of secret that requires an intimate knowledge of the Internet, at its core it is a marketing tool. SEO’s unfair characterization as some kind of voodoo over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and large businesses.

The bottom line is that SEO can help you build your business by getting you in front of your potential customers exactly when they are looking for your products or services. It provides reliable sources of user data and analytics that can help you tailor your message to attract new customers. As long as the Internet continues to drive consumer buying habits, SEO is an important resource for your business marketing effort.

Marketing & Branding

An online marketing strategy is a must. But any company who thinks an offline strategy is the VHS tape or clunky cell of today’s marketing climate will be at a disadvantage. Regardless of statistics reinforcing the idea that online marketing is master - overlord, god, etc of the marketing universe, offline advertising will always be useful. Countless opportunities for integration and even an entire demographic can be found offline.

  • Market online.
  • Listen to their customers.
  • Leverage future growth.
  • Adapt and Grow when the market changes
  • Track and measure your marketing efforts.

The gap between offline and online marketing is shrinking. We watch TV shows online. Printed advertisements have become interactive through tools such as QR codes and Clickable Paper. Nearly every vehicle wrap and sign prompts audiences to take advantage of a special offer on the company’s website or interact with the brand on social. The goal of these efforts is to use all channels available in order to establish a seamless brand presence that engages the largest number of people.

Is offline marketing dead? Not if you integrate it with online marketing to build an even more pervasive brand presence. Don’t neglect silver spenders, who are mostly digital immigrants accustomed to traditional marketing. Networking works on social media, but in-person networking can provide immediate results. Using both online and offline channels allow you to embrace a wider audience and build a stronger local reputation spanning dozens of channels.